The “Twelfth Five-Year Plan” pointed out that major machinery projects are the focus of development. With the accumulation of certain periods in the past, China’s manufacturing industry, especially major manufacturing projects, has certain experience, and also has sufficient funds and sufficient talent reserves. Therefore, it is time to invest in the key hardware field of construction machinery.
In fact, the sub-factory parts and genuine accessories each have their own advantages. In terms of matching, the main factory parts must be higher than the sub-factory parts, so the use of the main factory parts will not compromise the overall performance of the machine. However, the main parts sales methods of various agents are store parts sales and maintenance parts sales. Therefore, the circulation of genuine parts is low in many places, and many people cannot buy genuine products. Therefore, it is imperative to establish channels and improve logistics. In this regard, companies must fully consider the advantages of the Internet and telemarketing. Improve your own accessories sales platform as soon as possible.
Secondly, in terms of price, the production cost of the sub-factory will be relatively low because it is a manual workshop production method. Therefore, if the genuine factory accessories want to become the market dominator, they must first unify the market price and regulate the market price with the cooperation of their own physical stores and agents. It is necessary to achieve price disadvantages by obtaining raw material price advantages and reducing manufacturing costs. In terms of product quality, customers must have no worries, and customers can realize that your product quality is guaranteed through attributes and data, and the working time and machine compatibility are much higher than those of sub-factories. Only in this way can we get a good reputation. Knowing oneself and knowing one another, attacking the enemy’s weakness with your own strength, completely defeating the hesitation and bad mood brought by the sub-factory in the customer’s mind, and pulling most of the intermediate customers to the camp of genuine spare parts.
At present, the spare parts business has become a new profit growth point pursued by various manufacturers due to its expanding market demand and higher profits. However, in China, the spare parts business is still in the early stages of development and the market is not standardized. The funds and energy invested by agents are also very limited, resulting in the chaos of the spare parts market and the poor current situation of customers’ low awareness of genuine parts.
Therefore, taking the opportunity to build high-end, high-quality subsidiary factory hardware accessories, which not only meets customer perceptions, but also can increase the market rate, and at the same time guide customers’ perception of genuine accessories, and achieve rapid growth.
